MM Market Intelligence
For brands and manufacturers entering the Australian market.
Manufacturers, brands, factories, exporters, distributors and overseas suppliers.
How competitive is this product here, and what should we do about it?
What it decides
- Is there room in the Australian market for this product?
- What should it sell for, and what margin does that leave a retailer?
- What is already on the shelf, at what price and specification?
- Where is this product genuinely differentiated, and where is it weak?
- Which products in our catalogue should we bring here first?
- What has to change — specification, accessories, MOQ — before launching?
What an assessment looks like
An example, not a live result — it shows the shape of the answer a supplier receives for one product.
- Australian market opportunity
- 82/100
- Recommendation
- Launch
- Suggested Australian RRP
- A$109 – A$119
- Competitive position
- Strong
- Primary advantage
- Battery life and mounting flexibility
- Primary weakness
- Low brand recognition
Recommended next actions
- Launch at A$119 RRP.
- Reduce trial minimum order quantity from 100 units to 20.
- Add a cold-shoe adapter.
- Target specialist photography retailers.
- Complete Australian compliance documentation.
How it is organised
Each module answers a different part of the same question.
Product Market Assessment
Evaluate one proposed product against what is currently available in Australia, and score the opportunity.
Product Portfolio Intelligence
Upload a full catalogue and have it ranked by Australian opportunity, so the launch order is a decision rather than a guess.
Competitive Intelligence
Features, specifications, prices, availability, brands, warranties, included accessories, reviews and positioning, side by side.
Market Entry Intelligence
Product selection, pricing, minimum order quantities, launch sequence, channel, distribution approach and compliance preparation.
Retailer Matching
Match products against the retailers most likely to range them — using permitted and aggregated information only, never a retailer's confidential data.
How competitive is this product here, and what should we do about it?
Tell us what you are trying to work out and we will show you what MM would do with it.